With the retail industry sharing and reimagining fashion with Spring/ Summer 2026 runway showcases throughout Europe, Asia and USA. Let us spotlight our local retail brand DEAD. 93, which on 30 May 2026 invited its customers to experience their third annual fashion showcase, namely Sunday Best.

As the accounting and compliance support for DEAD. 93, it is engaging to see a South African retail brand understand that engaging your existing customers in ways that gives them a sense of belonging, solidify the relationship and further galvanises the potential customers on engaging with a brand that is actively seeking them. This is exactly what Sunday Best has done for DEAD. 93, and it translates in the Management Accounts for the company in the month of June.

The Autumn/ Winter collection fuses classic winter knitwear’s, whilst incorporating current trends like the quarter zip sweater and loose laying sweatpants.
One month post the A/W collection release, revenue increase by 30% in June proving that presenting new releases into the market in innovative and provocative ways encourages the consumers purchasing power.

For this collection release, in an attempts to increase margin the garments are designed, manufactured and delivered via ship 4months in advance in order to maximise profitability.

This was the company’s first winter installation of Sunday Best out of three. Thus, the client is pleased with the marketing experiment piloted.

Look out for @DEAD.93’s next Spring/Summer Sunday Best fashion showcase in September 2026